![]() Meaning or themes as yours, as long as the design is distinct. Another company could design a logo with the same symbolic What this means for your logo is that what’s protected is Of those themes is distinct enough that there’s no copyright issue. Twilight are both stories that include teenagers and vampires, but the expression Here’s another example: Buffy the Vampire Slayer and Would have to be distinct enough from the Harry Potter stories that it doesn’tĬross the line into copyright infringement. Technically,Īnother author could write a series about a young wizard, but the expression Rowling has a copyright to Harry Potter, sheĭoesn’t have a copyright to a child wizard, or a school of magic. But the key word here is expression.Ĭopyright has several important limitations.įirst, copyright can only protect the expression of an idea, ![]() ![]() Logos can be protecting by copyright as a work ofĬreative expression. Them to create “derivative” works, like a translated version of a novel, or theĪdaptation of a book into a movie script. To reproduce, publish, and sell copies of their work. Posting pictures they don’t have a license to use.Ĭopyright protects the author by giving them sole permission It’s also why many bloggers get in trouble Upload the latest blockbuster film to YouTube or copy and paste the current New Generally, copyright law exists to protect original works ofĪrt like novels, movies, songs, photography, and paintings. Understanding whether your logo needs one or both is the first step. You’ll want to look into trademarking and/or copywriting your logo Copyright vs Trademark What is a copyrightĪ copyright and a trademark are 2 different things, but they Patents are a class of legal protection for There are 3 legal tools businesses can use to protect their brands from copycats, counterfeiters, and other forms of infringement: patenting, copyrighting, and trademarking. So, having the tools to protect your unique brand identity, especially your logo, is one of the most important steps you can take to defend your brand. And when customers believe their buying one thing, then receive another, it’s your brand that often suffers the consequences of a bad reputation. Unfortunately, because it’s easy to exploit the intellectual property of eCommerce brands, counterfeiting and copycatting is rampant online. Without being able to physically touch a product before purchase, or the reassurance of walking into a brick-and-mortar store, online customers rely on your brand assets, including your logo, to make informed purchase decisions. Which means your brand identity is easy to steal and Which means they’re widely available on the internet… Presence of the right logo is a critical trust signal to consumers that they’reīut one of the unique challenges of owning an eCommerce brand as opposed to traditional retail, is that nearly all of your assets are classified as intellectual property. Identify your company as the manufacturer or source of a product. The essential role of your brand logo is to help customers
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |